For many writers, freelancing has become the go-to career choice. However, to be truly successful there are a few things that every writer can do to ensure that their freelancing endeavours are profitable.

The International Association of Business Communicators (IABC) Africa has partnered with the Global Alliance for Public Relations and Communication Management in support of the mental health and well-being of PR professionals. As members of the Global Alliance, IABC Africa members will benefit from the collaboration with the World Health Organization's (WHO) QualityRights. 

Karabo Makwetla, Communications Specialist at Brains Behind Media, questions the retention of certain radio features. He draws parallels between the uncomfortable experience of having a visitor in a house and a too lengthy radio feature. Makwetla provides several reasons why radio teams and management preserve certain features as well as provides a solution for nostalgic listeners. 

R17 Ventures AG, an international digital performance marketing agency, has announced the addition of five interns to its Cape Town office at the V&A Waterfront. This milestone celebrates the company's strong and collaborative relationship with Stellenbosch University, which was further strengthened during a challenge hosted on campus in September 2024. 

SPAR has announced that it has once again partnered with Bata Shoes to give children in need a 'Start Like No Other'. By offering 500 000 pairs of Bata foundation phase school shoes for just R70 — available to customers who spend R350 or more and swipe their SPAR Rewards card — the initiative aims to provide children with the tools they need to thrive.

The Mustadafin Foundation has announced the launch of its annual stationery drive. This drive is a beacon of hope for young learners. Through this initiative, the foundation is helping to equip children with the tools they need to embrace education, break the cycle of poverty and paint a brighter future for themselves and their communities.

Jetour, the global SUV brand, has announced its partnership with British Norwegian DJ, music producer and electronic music artist, Alan Walker. Jetour says that the collaboration stems from their shared passion for travel, music and lifestyle.

During a time when communication, including public relations, can reach larger audiences with smaller efforts, it is easy for PR pros to lean in the direction of global campaigning to save resources. However, certain benefits of localised campaigning are irreplaceable and can change the game significantly for brands.

Totalsports has announced the extension of its title sponsorship for the Two Oceans Marathon for an additional three years, running from 2025 to 2027. Totalsports says its renewed commitment reaffirms its dedication to supporting South Africa's running community and promoting active lifestyles.

SME South Africa has announced that the SME South Africa Funding Summit 2025 is set to take place on Thursday, 12 June at The Empire Conference and Events Venue in Parktown, Gauteng. This one-day event will join South Africa's top funders, industry leaders and small business owners for a day of actionable insights and networking opportunities.