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Build the Relationship, Don't Push the Scale

Build the Relationship, Don't Push the Scale

Marketing

With over 30 000 SaaS (Software as a Service) companies globally and new ones launching daily, the competition is fierce. If you're not standing out, you're blending in. In this saturated space, only smart, strategic digital marketing can keep you ahead, says Dylan Kohlstädt, Chief Executive Officer at Shift ONE Digital.

Riverbed Releases <i>Discovering What Women Care About</i> 2025

Riverbed Releases Discovering What Women Care About 2025

Publicity

The Riverbed Agency, a South African communications agency, has released its Care Barometer: Discovering What Women Care About 2025. The research sheds light on the critical challenges women face in aligning their aspirations with their daily realities.

Regent Business School Launches Education Programme for Deaf and Hard of Hearing Community

Regent Business School Launches Education Programme for Deaf and Hard of Hearing Community

Publicity

Regent Business School's School of Healthcare Management, in collaboration with the KwaZulu-Natal Blind and Deaf Society, has launched a programme aimed at transforming how education and engagement are experienced by the Deaf and Hard of Hearing (DHH) community. 

Playing to Win With Gamified Marketing

Playing to Win With Gamified Marketing

Marketing

From corporate learning platforms to Discovery's Vitality platform, "gamification" has become a part of many people's daily lives, says Grant Lapping, Digital Executive at midnight, the innovation agency of iqbusiness.

<i>Farmer's Weekly</i> Transitions to Biweekly

Farmer's Weekly Transitions to Biweekly

Media

Farmer’s Weekly has announced that starting from Tuesday, 1 July, it will transition from a weekly to a biweekly (every second week) publication. Farmer's Weekly says it believes this shift is an important step forward for the brand, and it will in no way affect or impede its ability to continue to fulfil its mandate to serve agriculture.

<i>Assegai Awards</i> 2025 Introduces Judging Panel

Assegai Awards 2025 Introduces Judging Panel

Marketing

The Assegai Awards 2025 has announced its judging panel, comprising a group of experts who will be responsible for evaluating the 2025 entries and recognising achievements across various categories.

Local Is Lekker: Why Building Brand SA Starts in the Marketing Department

Local Is Lekker: Why Building Brand SA Starts in the Marketing Department

Marketing

In today's globalised world, copy-paste marketing remains the norm, often at the expense of originality. From Joburg to Jakarta, brands are beginning to blur into one another, repeating the same aesthetics, slogans and strategies. Amid this sea of sameness, local identity is being lost, and the strategy of blending is no longer working, says Mathabo Sekhonyana, Marketing Specialist. 

Good PR Versus Bad PR [Infographic]

Good PR Versus Bad PR [Infographic]

Publicity

From Snow White to It Ends With Us, it is clear that there really is such a thing as bad PR. media update's Venelize de Lange investigates what separates successful PR strategies from those that end in disaster.

BBH India Wins <i>Bronze</i> at the 2025 <i>Cannes Lions</i>

BBH India Wins Bronze at the 2025 Cannes Lions

Marketing

Publicis Groupe's creative agency, BBH India, has earned a Bronze Lion at Cannes Lions International Festival of Creativity 2025 for Garnier L'Oréal's campaign 'Bassi Vs Garnier Men Facewash'. BBH India has won the Lion under the Social & Creator Lions — Use of Humour category.

<i>Kfm's</i> Tracey Lange Cares Initiative Uplifts Western Cape Communities

Kfm's Tracey Lange Cares Initiative Uplifts Western Cape Communities

Media

Kfm 94.5 has announced the return of the Tracey Lange Cares (TLC) initiative, a campaign dedicated to making a difference in the lives of children in need.

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