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Laliga presents new EIClasico brand identity

Laliga presents new EIClasico brand identity

Marketing

Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

 
Laliga
EIClasico
EIClasico brand identity
FC Barcelona
Real Madrid
visual identity
brand identity refresh
brand refresh
visula identity remake

Emotional marketing and why it works: A Q&A with Dean Oelschig

Emotional marketing and why it works: A Q&A with Dean Oelschig

Marketing

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

 
Emotional marketing
Marketing with emotions
Evoke emotions
Emotional advertising
Why emotional marketing works
Creative agencies
Pros of emotional marketing

Grafton Everest nominated twice at 2021 <i>Supersonic New Generation Awards</i>

Grafton Everest nominated twice at 2021 Supersonic New Generation Awards

Marketing

Grafton Everest, a lounge furniture retailer, has been nominated for two awards for its 'Ultra Flop' advert at the Supersonic New Generation Awards. The awards were held in partnership with its agency Penquin. 

 
Grafton Everest
Supersonic New Generation Awards
New Generation Awards
Bravo Brands
Ultra Flop
makreteing awards

SOS Children's Villages calls on the public for support

SOS Children's Villages calls on the public for support

Publicity

SOS Children's Villages has announced that it now has a bequest programme where people can include SOS Children's Villages as a beneficiary. SOS Children's Villages National Legacy Officer Rashilla Francis encourages people to consider drawing up a Will and including a bequest for the SOS Children's Villages. 

 
SOS Children’s Villages
bequest programme
Youth month
youth empowerment
will beneficiary
empower the youth
SA youth
help SA's youth

Nedbank <i>IMC</i> 2021 releases its conference paper

Nedbank IMC 2021 releases its conference paper

Marketing

The Nedbank IMC 2021 has released its conference paper, which was developed from the virtual conference of the same name. The event attracted more than 1 300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. 

 
Nedbank IMC 2021
Nedbank IMC conference paper
marketing conference papers
marketing trends
marketing events 2021
marketing reports
2021 marketing stats

Five tips for being a successful freelance writer

Five tips for being a successful freelance writer

Media

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

 
Freelancing
what is freelancing
freelance writing
how to become a freelance writer
freelance copywriter
freelancing tips
tips for freelancers
South African freelancers

POPI compliance made simple

POPI compliance made simple

Marketing

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.

 
POPI compliance
POPIA
POPI act
G&G Digital
Data breaches
identity theft
credit card fraud
customer information

News24 and Adcock Ingram OTC launches 'Sponsors of Brave: Be Brave Mzansi'

News24 and Adcock Ingram OTC launches 'Sponsors of Brave: Be Brave Mzansi'

Marketing

News24, in partnership with Adcock Ingram OTC, is spearheading the fourth season of the 'Sponsors of Brave' campaign. In its latest season, the campaign is calling on all South African residents to 'Be Brave, Mzansi' and to do the 'Dance of Brave'. 

 
Sponsors of Brave campaign
Sponsors of Brave: Be Brave Mzansi
News24
Adcock Ingram OTC
Dance of Brave
Brave campaign
sa campaigns
dancing campaigns

2021 <i>Sunday Times GenNext</i> winners announced

2021 Sunday Times GenNext winners announced

Media

The Sunday Times GenNext survey, which was conducted by Yellowwood, has announced the winners for its 2021 edition. The winners were named during a live-streamed online celebration on Saturday, 9 September. 

 
Sunday Times GenNext
Sunday Times
Sunday Times GenNext winners
Sunday Times GenNext Award
Yellowwood

Clover Mama Afrika celebrates women in local communities

Clover Mama Afrika celebrates women in local communities

Publicity

Clover Mama Afrika has announced that it has celebrated other women in its communities during the month of August. The organisation's aim was to add value and love to those it interacts with on a daily basis. 

 
Clover Mama Afrika
Women's month
Women's day 2021
empowering women
celebrating women
empower SA women
CSI projects for women
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