Microdosing PR doesn't work, and it's time we shared a potent tough love microdose of why — particularly for new arrivals to the media party falling again and again (and again) for the false-hope trap of a quick fix, says Michelle Songy, Founder and CEO of Press Hook. 

Corporate social responsibility (CSR) has evolved from a tick-box exercise to a key pillar in supporting communities and building a company's reputation as responsible corporate citizens, says Lauren Pybus, National Marketing Manager of Euphoria Telecom. 

As Black Friday and Cyber Monday approach, online retailers in South Africa face challenges and opportunities in an evolving e-commerce landscape, says The Digital Media Collective (TDMC)'s Development Director Duncan Colville and Media Director Caleb Shepard. The duo offers insights and strategies to help businesses prepare for this crucial shopping period.

The advertising and communications industry has weathered storm after storm, but now is the time for resurgence. As Chair of the ACA, I'm thrilled to share the incredible momentum we've built as we push the boundaries to lead our industry into a vibrant future, says Sharleen James, Chairperson of the Association for Communication and Advertising (ACA) and Director of Accenture Song.

After months of searching and careful consideration, the New loveLife Trust (loveLife) board has announced the appointment of Nthabeleng Motsomi-Moshoeshoe as its CEO. 

Budget Insurance has launched a new advertising campaign, titled 'Budget Away Expensive Days'. The advertising campaign was created in partnership with The Odd Number.

The Loeries has announced its 46^th annual Loeries Creative Week, which will be taking place from Monday, 7 October to Friday, 11 October in The City of Cape Town. 

EcoTraining has highlighted that as 2024 progresses, the battle to save one of the world's iconic species — the rhino — remains more urgent than ever. 

The Drinks Federation of South Africa (DF-SA) has unveiled its economic research report, The Contribution of the Alcohol Beverage Industry to the Economy of South Africa. This report highlights and aims to create awareness around the alcohol industry's significant role in advancing the nation's economic development through tax contributions and support for livelihoods.

Social media is a vital tool in order to connect with your target audience. But having social media platforms and creating a few posts is not enough — you need to have a solid social media strategy, and that strategy needs to follow the seven Cs.