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Deepfakes: A New Era of Digital Manipulation [Infographic]
With the rise of artificial intelligence and technological advancements, people are able to create content that can deceive the masses easier than ever before. Deepfakes are the new-ish kids on the block that are popping up on multiple social media platforms and people are struggling to tell the difference between what is real and what is fake.
PR Opportunities the Festive Season Presents [Infographic]
It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.
Lessons from Black Friday 2024 Campaign Trends
Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.
A Peek Inside the Newsroom: A Q&A With Daniëlla van Heerden
Millions of South Africans switch on their televisions every evening to hear about the day's most noteworthy events. The anchors that deliver the news on screen are dressed to impress and read their stories perfectly. But what happens before and after the programme, and what goes into it?
Primedia Broadcasting has announced that it has earned 39 nominations across a variety of categories for the 2024 South African Radio Awards. Primedia Broadcasting says that this underscores the creativity, passion and dedication of the talented teams behind some of South Africa's most beloved radio shows.
Primedia has hosted PRIMEX 2024 at Monte Casino, an event that showcased the company's remarkable journey and achievements over the past year while looking forward to an exciting future. PRIMEX 2024 embodied the essence of Primedia's interconnected content universe — Dimension X.
Mickey Llew, a specialised performance marketing and digital media agency, has appointed Reagan Moyo as Organic Search Lead. Stationed at the company's Cape Town branch, Regan brings over 15 years of search experience to the Mickey Llew team.
Kfm 94.5, in partnership with Samsung, has announced the return of Galaxy KDay for its third year. Set to take place on Saturday, 5 April 2025, at the Meerendal Wine Estate, this event promises a celebration of music, community and summer vibes.
The evolution of 24 / 7 Black Friday specials from a single-day shopping event to a month-long retail phenomenon reflects changing consumer behaviours and strategic adaptations by retailers and logistics companies, says Craig Pitchers, CEO of The Courier Guy.
Reach For A Dream, in partnership with global healthcare company Organon, has unveiled a new Dream Room at the Rahima Moosa Mother and Child Hospital. The Dream Room is designed to provide a sanctuary for children battling life-threatening illnesses, offering a much-needed escape filled with joy, creativity and hope.
5FM has announced that 5FM's 5 Drive team will be celebrating its 100th show by putting its fate in the hands of listeners this November. The 5 Drive team will be taking on a new challenge every Friday with listeners deciding whether they'll be conquering some of the country's tallest adventures, buildings and structures.
City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform.
Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved through time, reflecting societal changes, technological advancements and shifts in consumer behaviour, says Gillian Ezra, Head of Sales and Business Development at Ayoba.
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