Small to medium enterprises are under constant pressure to find diverse ways to engage customers and increase sales, says Terena Chetty, Head of Strategy at 1Africa Consulting. Chetty adds that to be relevant and competitive, businesses must understand audiences, effectively implement a well-balanced marketing strategy and constantly innovate.

Brands are constantly looking for better ways to approach their marketing and reach more desirable audiences. Most marketing methods can be used as long as a brand has the financial resources for them. One method, however, is reserved for brands with the resource of time. It is called heritage marketing — and yes, it's as fancy as it sounds.

Sandton City has announced that it has taken its marketing to the next level with a new campaign that celebrates the most iconic players in beauty, athleisure and luxury. Titled 'Next Icons of Style', the campaign celebrates brands in the shopping centre that are either new to the centre or have recently revamped or enhanced their product offering.

LiuGong Machinery has announced the successful completion of its latest water well project at Mabeskraal Stadium in the North West Province. This initiative, part of the broader LiuGong Green Alliance, is a significant step forward in addressing the water scarcity challenges faced by the country. 

NIQ South Africa has announced that it is participating in Marketing Café at the Old Biscuit Mill, Cape Town, which will take place from Tuesday, 17 September to Thursday, 19 September as a Gold Sponsor. Zak Haeri, MD for NIQ in South Africa, will be part of a panel discussing 'Cultivating creativity in leadership' at the event on Wednesday, 18 September. 

In a world that seems to be drowning in waste, one of the best things we can do is instil a culture of separation-at-source and recycling, says Samantha Choles, Communication Manager at the Paper Manufacturers Association of South Africa (PAMSA), the industry body that oversees the pulp and paper manufacturing sector, as well as the interests of paper recycling mills. 

Third-year Public Relations students from Boston Media House (BMH) have raised over R4 000 for the South African Depression and Anxiety Group (SADAG). The students have launched a campaign titled 'Your Mind Matters' to unite students around a powerful cause. 

In its eighth annual Goalkeepers report, the Bill & Melinda Gates Foundation has urged world leaders to increase global health spending where it is needed most in order to boost children's health and nutrition, especially in the face of the global climate crisis.

Paddington Station Inc., has joined the GlobalCom PR Network, making it the only South African agency within this global alliance of Public Relations firms. This achievement places the agency among 80 independent agencies worldwide, giving global brands access to local expertise and international reach across various industries.

OFYT has announced a campaign for Kia's new Sonet, titled 'The Best Just Got Better'. The commercial builds anticipation with a sense of mystery, as the driver's identity remains hidden until the very end.