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To Meme or Not to Meme — In 300 Words or Less
Memes — they have become a part of our lives. We know them, we love them and we share them with just about everyone we know. Every time something happens in pop culture, our social feeds are flooded with memes about it. But what are they exactly, and is it really worth it to jump on the meme train?
The Seven Cs of a Social Media Strategy [Infographic]
Social media is a vital tool in order to connect with your target audience. But having social media platforms and creating a few posts is not enough — you need to have a solid social media strategy, and that strategy needs to follow the seven Cs.
Deepfakes: A New Era of Digital Manipulation [Infographic]
With the rise of artificial intelligence and technological advancements, people are able to create content that can deceive the masses easier than ever before. Deepfakes are the new-ish kids on the block that are popping up on multiple social media platforms and people are struggling to tell the difference between what is real and what is fake.
PR Opportunities the Festive Season Presents [Infographic]
It's no secret that the holiday season is heavily commercialised. The red and green is not everyone's cup of tea, but most people sure love a festive twist on the things they already know and love. For PRs, it's not only the season to be jolly but also a window of opportunity.
Lessons from Black Friday 2024 Campaign Trends
Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.
Kfm 94.5, in partnership with Samsung, has announced the return of Galaxy KDay for its third year. Set to take place on Saturday, 5 April 2025, at the Meerendal Wine Estate, this event promises a celebration of music, community and summer vibes.
The evolution of 24 / 7 Black Friday specials from a single-day shopping event to a month-long retail phenomenon reflects changing consumer behaviours and strategic adaptations by retailers and logistics companies, says Craig Pitchers, CEO of The Courier Guy.
Reach For A Dream, in partnership with global healthcare company Organon, has unveiled a new Dream Room at the Rahima Moosa Mother and Child Hospital. The Dream Room is designed to provide a sanctuary for children battling life-threatening illnesses, offering a much-needed escape filled with joy, creativity and hope.
5FM has announced that 5FM's 5 Drive team will be celebrating its 100th show by putting its fate in the hands of listeners this November. The 5 Drive team will be taking on a new challenge every Friday with listeners deciding whether they'll be conquering some of the country's tallest adventures, buildings and structures.
City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform.
Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved through time, reflecting societal changes, technological advancements and shifts in consumer behaviour, says Gillian Ezra, Head of Sales and Business Development at Ayoba.
As businesses move to the cloud, the question of what to do with legacy IT infrastructure — especially older servers — becomes increasingly pressing. Rather than discarding these assets, companies should consider refurbishing servers, a sustainable and financially sound strategy, says Ryan Birkenbach, ITAD Manager at Desco Electronic Recycler.
WPP has announced a further simplification of its structure with the acquisition of the minority shareholdings in T&Pm, bringing the agency fully into the WPP network. T&Pm will continue to operate as a standalone multi-disciplinary agency while collaborating closely with other WPP agencies.
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. The data offers invaluable and trendable insights into South African consumer behaviour, media consumption and economic trends.
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