Making your videos and channel stand out on YouTube is a task that sometimes drives people to questionable tactics. If you're desperate enough, you might even consider going the clickbait route. media update's Joreke Kleynhans explains why this is a bad idea if you have long-term success in mind.

Xperien has launched its new corporate identity, a visual representation of its commitment to sustainability and circular economy principles. This refreshed branding is testament to its core mission: to refurbish, redeploy and recycle IT assets in a way that not only extends their lifecycle but also significantly reduces environmental impact.

The Good Life Show has announced its partnership with a group of media titles that share a passion for health, wellness and lifestyle innovation. With an audience that reaches more than 5 million people, these media houses will play a vital role in amplifying the show's message to audiences who are deeply invested in living their best lives.

SEACOM has announced the appointment of Mandisa Ntloko-Petersen as the new Group Chief Marketing Officer (CMO), effective Tuesday, 1 April.

SPAR has launched the 'MyJoziMySPAR' campaign, which is a tribute to the spirit of SPAR stores that tirelessly serve their communities, keeping shoppers happy while remaining an integral part of the city. At the heart of the campaign is a video poem that captures the essence of SPAR retailers across Johannesburg.

Tech brands are currently facing new challenges in content and digital marketing. That is why Saads Abrahams from media update spoke to Judith Middleton, the CEO at DUO, for her valuable insights on how to navigate them.

Octagon Africa Group has appointed industry leader Struan Campbell to Managing Director, Futures Sport & Entertainment Africa. In the role, Campbell will spearhead the launch of Futures in Africa and lead the strategic and creative vision for the agency's work across the region.

Clover Mama Afrika has announced the launch of its new logo, which represents the Mama Afrikas forming part of the project. The project turns 24 later this year and provides a beacon for what the project is passionate about — upskilling and empowering women. 

Red Ribbon Communications has announced that Ida-Marié van der Merwe has been appointed to the Public Relations and Communications Association (PRCA) Africa NextGen committee.

Today's marketers — particularly for SMEs — are finding that long-term gains are lost in the pursuit of undefined "vanity metrics" that aren't moving the needle in ways that align with real returns on investment, says Julie Rosenbaum, Founder of Jubez Digital, a South-African-based digital marketing boutique offering.