BMW has announced a new addition to its brand campaign: an octopus performing an underwater waltz, powered by a central nervous system. This underwater waltz serves as a metaphor for the systematic workings of BMW's new central control unit, the BMW Heart of Joy.

WPP has partnered with TikTok to integrate Symphony, TikTok's generative AI tools, into WPP Open, its AI-enabled marketing platform. This collaboration gives WPP teams early access to TikTok's innovations, empowering clients to connect with TikTok's audience through content.

In today's business environment, integrating ethical values into public relations (PR) has emerged as a cornerstone of sustainable organisational success. With increasing consumer awareness and demand for authenticity, companies are compelled more than ever to demonstrate a genuine commitment to ethical principles, says Abdullah Inayat, Co-Founder and Director of W7Worldwide.

It's Youth Month, and what better way to celebrate than to think of the next generation — Gen Alpha. Saads Abrahams from media update is sharing seven tips on how to market to Gen Alpha.

Heart FM has joined the Totalsports Women's Race as the official radio and media partner of the Cape Town leg of the race for 2025. The Cape Town Totalsports Women's Race takes place on Saturday, 9 August. 

Siyaram's, an Indian menswear brand, has announced the launch of its first AI-created digital film in celebration of Father's Day. Titled 'Papa Hain Toh,' the film is a tribute to the everyday sacrifices of fathers, brought to life entirely through artificial intelligence.

The African Public Relations Association (APRA) and the Public Relations and Communications Association (PRCA) have unveiled the latest findings of their annual research into ethics and the public relations (PR) landscape across the continent. The research was conducted by Reputation Matters, and the results were presented at the APRA conference in Mombasa, Kenya. 

Re.Bag.Re.Use has announced its success at the SABRE Awards Africa (Superior Achievement in Branding, Reputation and Engagement) in winning the Fashion and Beauty Category in Mombasa, Kenya. Founder, Regine le Roux, showcased the initiative's craft on stage by wearing a full-length skirt crocheted from over approximately 200 repurposed bread bags.

Ralph has launched CannesFessions for the 2025 Cannes Lions Festival, taking place from Monday, 16 to Friday, 20 June. CannesFessions is a dedicated hotline allowing attendees to admit their funniest, craziest and cringiest stories from the event.

African Bank has announced the appointment of Eloise Boezak as Head of Strategic Communications and Public Relations for the African Bank Group, effective Sunday, 1 June.