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The Confidence Quotient: Why Brands are Betting on Self-Esteem

4 Days ago Marketing

Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.

Confidence Quotient Self-Esteem Confidence-Driven Marketing Self-Care Self-Love Brand Authenticity Eucerin Nike Dove Brand Narrative

Die Papier Promises a Fresh Voice for Afrikaans Readers

5 Days ago Media

The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.

Afrikaans print media Die Papier newspaper Novus Media Die Papier Afrikaans news South Africa newspapers Community journalism

From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition

29 Jan 2026 Marketing

Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.

Mr Price NKD acquisition South African retail expansion into Europe Retail acquisition investor concerns Data-led retail marketing strategy

The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update

28 Jan 2026 Media

Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.

Freelance rates in South Africa How much freelancers charge in South Africa How to price freelance services Freelancing income South Africa 2026 South African freelance pricing guide

Violence, Desensitisation and the Media's New Reality

4 Weeks ago Media

Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.

Media violence Audience desensitisation Violent content in media Digital media trends Increase of violence in media

The Stephen King IT Factor: Mastering Narrative Power in PR

4 Weeks ago Publicity

Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.

PR Content Writing Tips How to Write Engaging Articles Public Relations Content Creation Publicists PR Agents Publicity Articles Boost Visibility PR Tips Stephen King.

Tech on Trial: Redefining Responsibility in the Age of Digital Addiction

3 Weeks ago Media

Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.

Meta and Google lawsuit Social media algorithm regulation Ethical audience growth strategies Engagement-driven algorithms Addictive platform design

Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi

4 Weeks ago Marketing

What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.

Brand leadership Marketing leadership AI in marketing leadership Sony marketing strategy Influencer marketing South Africa

ChatGPT Enters the Ad Game: Everything Marketers Need to Know

2 Weeks ago Marketing

Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.

ChatGPT advertising strategy AI-driven brand discovery AI-powered marketing channels ChatGPT advertisements Sponsored advertisements in ChatGPT ChatGPT sponsored content AI advertising platform

Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports

3 Weeks ago Marketing

Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.

South Africa agricultural export revenue SA record agricultural exports $15.1 billion South Africa US trade relations US demand decline for SA exports audience segmentation strategy

Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One

2 Weeks ago Media

Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.

Social media metrics Attention-led marketing Influencer marketing ROI Brand engagement strategies Sustainable creator marketing

The Sustainability of Trust

14 Minutes ago Publicity

We all write beautiful words about who we are. Transparent. Ethical. Inclusive. Values-driven. Yet the real test of values is rarely found on a website or a paragraph in an annual report. It is found in the small, often uncomfortable moments of decision-making, when no one is watching, and only you have to live with the consequences, says Regine le Roux, Managing Director of Reputation Matters.

Jacaranda FM Unveils New State-of-the-Art Studio

44 Minutes ago Media

Jacaranda FM has officially entered a new era of broadcasting with the launch of its brand-new, state-of-the-art flagship studio.

Suzuki Auto South Africa Backs Grassroots Cricket With R140 000 Community Equipment Drive

1 Hour ago Publicity

Suzuki Auto South Africa in partnership with Cricket South Africa (CSA) has donated R140 000 worth of cricket equipment to five cricket hubs across South Africa following the 'Ballin' with Suzuki' campaign, which was activated during Season 4 of the Betway SA20.

How to Break the Vicious Circle When Paid Media Campaign Performance is Getting Progressively Worse

3 Hours ago Marketing

One of the most frustrating, puzzling situations digital marketers encounter is paid media campaign results that get progressively worse despite their best efforts to optimise for continuous improvement, says Tanika Corneleus, Campaign Lead for Digital Media at iqbusiness.

White Square Announces 2026 Jury

4 Hours ago Publicity

White Square, a globally recognised international festival of creativity, has announced its jury selection for the 2026 White Square International Creativity Festival.

Manaka Havas Appointed Communications Partner To Airports Company South Africa

4 Hours ago Publicity

Manaka Havas, the strategic joint venture between Manaka Publicity and Havas Johannesburg, has been appointed as the Communications and Public Relations agency for Airports Company South Africa SOC Ltd (ACSA) for a three-year term.

NYF Advertising Awards Introduces 2026 Elite Global Executive Jury Led by Andrea Diquez

6 Hours ago Media

New York Festivals Advertising Awards has announced its 2026 Executive Jury, an elite panel of globally respected creative leaders selected to evaluate the industry's most inspired and impactful work.

The Mdzananda Animal Clinic and Shelter Announces New Initiative for Homeless Dogs

6 Hours ago Publicity

The Mdzananda Animal Clinic and Shelter has announced a new community initiative called 'Wags and Waves' — monthly beach days for shelter dogs.

Global TDC72 Jury Talk About Type Trends and Judging

3 Days ago Media

As the Type Directors Club's TDC72 competition approaches its final submission deadline of Friday, 27 February, creative leaders from around the world serving on this year's jury took a moment to provide their take on type trends, jury selection and what they're looking for in this year's entries.

Why Brands Need to Use Q1 to Turn Consumer Attention Into Measurable Impact

3 Days ago Marketing

For many brands, periods of peak advertising demand can be both a blessing and a curse. While audiences are active and spending, marketing teams often contend with saturated channels, operational constraints and budget pressures.