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PNA partners with CHOC Childhood Cancer Foundation

PNA partners with CHOC Childhood Cancer Foundation

Publicity

PNA has announced that it is supporting CHOC Childhood Cancer Foundation's Flip Flop Day. The initiative is an annual fundraising event that is held to raise funds for the CHOC Childhood Cancer Foundation.

 
PNA
CHOC Childhood Cancer Foundation
Cancer fundraising
Cancer initiatives
NPOs for cancer

YOUKNOW Digital partners with Mscsports

YOUKNOW Digital partners with Mscsports

Marketing

YOUKNOW Digital, the official reseller of technology solutions for leading brands and agencies in Africa, has announced its collaboration with Mscsports. The duo aims to drive additional value in their businesses using the GWI platform and audience insights.

 
YOUKNOW Digital
GWI
digital marketing
marketing partnerships 2021
mscsports
audience insights

Offlimit Communications expands its offering range

Offlimit Communications expands its offering range

Publicity

Offlimit Communications (OLC), a through-the-line agency, has announced that it has bolstered its in-house digital and public relations divisions. The digital and social media division will now offer an array of services.  

 
Public Relations
Brand Communications
Digital Marketing
through the line agencies
Digital and social media

The power of herd mentality in marketing

The power of herd mentality in marketing

Marketing

What is herd mentality? Well, this is something ingrained into all of us, as it is a basic human instinct to want to fit in and be accepted. But how does this instinct translate to a powerful marketing resource? Let’s investigate.

 
Herd mentality
Herd mentality in marketing
what is herd mentality
herd mentality examples
Marketing strategies 2021
marketing methods

Hisense launches new campaign

Hisense launches new campaign

Marketing

Hisense, one of the world's leading consumer electronics and home appliances brand, has announced the launch of its 'Live Bold' digital and retail campaign. The initiative is in partnership with club Paris Saint-Germain. 

 
Hisense
Hisense campaigns
SA campaigns
recent campiagns
Live Bold campaign
electronics campaigns
appliances campaigns
Paris Saint-Germain

Five myths about WhatsApp's privacy updates busted

Five myths about WhatsApp's privacy updates busted

Social

WhatsApp’s privacy updates have caused an uproar with many users streaming away from the popular private messaging app in favour of competitors like Signal, Telegram and Discord. Fears abound as users grapple with what happens next. media update’s Talisa Jansen van Rensburg debunks some of these myths.

 
WhatsApp privacy law myths
myths about WhatsApp privacy law
WhatsApp privacy policy
WhatsApp in South Africa
South Africa and WhatsApp
WhatsApp
online security

HelloFCB+ bags account with Lactalis South Africa

HelloFCB+ bags account with Lactalis South Africa

Marketing

HelloFCB+ has announced that, following a strategic and creative pitch, the agency has won an account with Lactalis South Africa to be its integrated marketing communications on its Parmalat, Melrose and President Cheese brands. The account excludes media planning and buying. 

 
HelloFCB+
Lactalis South Africa
integrated marketing communications
marketing news
marketing agencies sa
creative agencies

Vodacom zero-rates its GBV awareness app

Vodacom zero-rates its GBV awareness app

Publicity

Vodacom has announced that it has zero-rated its Bright Sky SA app, which was launched in November last year. This ensures that Vodacom users will not incur any data costs when downloading the app or accessing many of the referral links to GBV support services found in the app.

 
Vodacom
GBV app
Free apps about GBV 2020
GBV app for SA
Vodacom app for GBV 2020

Ogilvy welcomes James Nicholas Kinney

Ogilvy welcomes James Nicholas Kinney

Marketing

Ogilvy has announced that James Nicholas Kinney has been appointed as its global chief DEI officer and chief people officer for North America. Kinney will oversee all aspects of talent management, recruitment, learning and development, as well as wellbeing.

 
Ogilvy
Ogilvy news
Ogilvy appointments
Marketing appointments
Ogilvy North America
James Nicholas Kinney
talent management
Ogilvy recruitment
Chief People Officer

Media ethics in the spotlight in SA: What does it mean for the industry?

Media ethics in the spotlight in SA: What does it mean for the industry?

Media

Media ethics has been thrust into the spotlight recently thanks, in no small part, to a SANEF report from the Media Ethics and Credibility Inquiry. Does this mean that media giants are listening?

 
Media ethics
media credibility
political influence in media
editorial policy
SANEF
Sunday Times
ethics
credibility
media
transparency
accountability
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