#TuesdayTrends: Fake News, POPI and the Fourth Industrial Revolution

#TuesdayTrends: Fake News, POPI and the Fourth Industrial Revolution

Media

Want to know which stories are on everyone’s mind? Check out this week’s edition of #TuesdayTrends where media update’s Emma Beavon breaks down five of the stories that are trending this week.

 
Trending topics
Fake news
POPI Act
Fourth Industrial Revolution
Social media targeting
Chartered marketer

Namibia streets illuminated by Primedia Outdoor

Namibia streets illuminated by Primedia Outdoor

Marketing

Primedia Outdoor has installed self-contained solar technology onto 204 double-sided directional signs. The technology was installed in and around Windhoek, Namibia’s capital city.

 
Primedia Outdoor
solar technology
Windhoek
Adlites

Three ways to use events as PR opportunities

Three ways to use events as PR opportunities

Publicity

Anyone who works in public relations will tell you that attending events and networking are vital elements for any business. A gathering of media practitioners at industry events offer opportunities for intensifying current rapport, building new relationships and even growing your brand. 

 
PR strategies
Growing your brand
Networking skills

Central Media Group takes '#actionagainstpoverty'

Central Media Group takes '#actionagainstpoverty'

Publicity

As part of its 67 Minutes for Mandela Day, Central Media Group (CMG) took part in the '#actionagainstpoverty' by participating in a soup drive with Towers of Hope Foundation to feed the homeless and those in need.

 
Central Media Group
CMG
#actionagainstpoverty
Nelson Mandela Day
Mandela Day 2019

New creative leadership team at Ogilvy South Africa

New creative leadership team at Ogilvy South Africa

Marketing

Ogilvy South Africa has announced the promotion of Tseliso Rangaka and Matthew Barnes to joint chief creative officer (CCO) roles. The promotions form part of the agency’s plans in restructuring its creative leadership teams.

 
Ogilvy
Ogilvy South Africa
creative leadership
Tseliso Rangaka
Matthew Barnes

<i>947</i> welcomes DJ Fresh as its new drivetime host

947 welcomes DJ Fresh as its new drivetime host

Media

DJ Fresh will be joining commercial radio music station 947 on Thursday, 1 August. DJ Fresh (real name Thato Sikwane) will host 947’s new drivetime show, Fresh.

 
947
947 radio station
drivetime
drivetime host
DJ Fresh

Ackermans brings <i>The Lion King</i> to life through AR

Ackermans brings The Lion King to life through AR

Marketing

Ackermans has announced that it will be releasing its augmented reality (AR) app on Thursday, 25 July. The app will display scenes from the upcoming film, The Lion King.

 
Ackermans
augmented reality
The Lion King
AR
Ackermans live app

Mandela Day sees SPAR and Sanctor children do their part

Mandela Day sees SPAR and Sanctor children do their part

Publicity

SPAR Eastern Cape partnered with Sanctor schools on Mandela Day to clean up the environment in Port Elizabeth’s northern areas. As part of its campaign, SPAR assisted the primary and high schools in the clean-up of an area adjacent to the institutions.

 
SPAR
SPAR Eastern Cape
Sanctor School
Mandela Day 2019
‘Stop Plastic’ campaign

<i>MOST Awards</i> 2019: Tickets now on sale

MOST Awards 2019: Tickets now on sale

Media

Tickets are now on sale for the 2019 MOST Awards — the annual celebration of media excellence. The event will take place on Tuesday, 10 September at The Wanderers Club in Illovo, Johannesburg.

 
MOST awards
MOST awards 2019
tickets on sale
media service performance

Three ways to nail marketing on a tight budget

Three ways to nail marketing on a tight budget

Marketing

A marketing budget should never limit your creative expression. A talented marketer is able to work with the bare minimum and still deliver an impressive pitch. Your original flair for creativity is what gets you a seat at the winning table.

 
Marketing budget
brand storytelling
guerilla marketing
brand collaborations
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