Live events and exhibitions have reclaimed their place as a vital part of the marketing mix, following the post-pandemic return of business tourism and people's need for human connection. But marketers are still leaving money on the table by not maximising their lead generation and conversion strategies, says the team at AAXO. 

Klipdrift, in partnership with Mscsports, has concluded its 'That's Gold' campaign in Nelspruit. The campaign, which celebrates meaningful moments between friends and echoes Klipdrift's belief in the Springboks, has thrilled rugby fans across South Africa with exciting activations in cities hosting Springbok games.

NIVEA has launched NIVEA CONNECT, the global social mission to combat social isolation and promote meaningful connections. New global research released by NIVEA has highlighted the prevalence of the issue while deep-diving into the reasoning behind it and the consequences if not addressed.

A new white paper has been released by WARC Advisory and global communications firm, Edelman. Beyond the Buzz: Examining the Effectiveness of Earned Media explores how digital ubiquity and "advertising pollution" have set the scene for earned media to play a leading role in driving both creativity and effectiveness. 

Vincent Park Mall in East London has launched its 'Hello Spring' campaign, which encapsulates an exuberant spirit and provides its shoppers with many ways to enjoy the new season. The 'Hello Spring' campaign includes various aspects to ensure an integrated campaign. 

Clockwork has joined this year's Nedbank IMC as the exclusive workshop partner. Its 'Unscripted, Unfiltered and Probably Reckless' initiative was a creative way of showcasing serious industry topics in a fun and authentic fashion. 

In recent years, the lines were blurred in the world of fame and followers and it became difficult to distinguish between influencers and celebrities. Now, the gap between them is widening again, and some influencers are trying to pursue celeb status for good. Should you? We'll help you decide.

Philip Morris South Africa (PMSA) has joined forces with the Boksburg community to reduce waste-blocking storm drains in a local environmental effort at Cinderella Dam on Friday, 20 September, as part of World Cleanup Day.

The Interactive Advertising Bureau South Africa (IAB South Africa) has announced that its current CEO, Razia Pillay, will step down from her role at the end of September. Since assuming the position in January 2022, Pillay has been instrumental in driving the organisation's growth and transformation. 

Sometimes it is fun to mix fact with fiction — and when it comes to fictional characters we all have our favourites. So, why not see which fictional characters would make excellent marketers and which role they would take on in the real world of marketing?