The title and thumbnail of a YouTube video are what work to grab potential viewers' attention and ideally convert impressions into clicks. People have always been visually driven, but even more so today. Therefore, your YouTube thumbnail can make or break the video's viewership.

Oftentimes different roles interlink, and those who aren't in the know assume that those roles are the same thing. This is especially the case when it comes to marketing and communications, although they are two sides of the same coin, they each have their own unique role to play.

Interviewing is a surprisingly rare skill among young journalists. It's easy to make mistakes, yet the only practice journos ever really get is in the field. However, there are a few things they can do to prepare themselves for when the opportunity arises.

PR is one of those industries that many people think they know; however, it is not just about throwing parties, spinning stories and dodgy politicians. PR is a necessity for brands and businesses to grow, but if you're just basing all of your PR knowledge on Samantha from Sex and The City, then darling, I am about to blow your mind!  

Envision Brand, a creative communications agency, has partnered with Marapong Funwalk, a community-driven initiative. The Funwalk will take place on Saturday, 28 December, at Callies Sports Grounds in Marapong, Dennilton, Limpopo under the theme '#EndGBV'. 

Vodacom has announced that it is offering new parents the chance to win up to R25 000 as part of its 'V-Up Summer' campaign. Vodacom says that its 'Baby Names' initiative encourages parents to choose a name for their newborn starting with the letter V from the Victionary — a collection of names, their meanings and origins created with the help of the nation on social media. 

LekkeSlaap has announced that Siya Kolisi, Eben Etzebeth and Dricus du Plessis have joined forces in its latest video campaign, titled 'Breaking Free'. The ad shows the athletes caught in a fictional disciplinary hearing after repeatedly sneaking out of their training camp to indulge in the comforts of LekkeSlaap accommodations.

Promoting an event successfully in South Africa requires tapping into the platforms where people are most active. With over 26 million South Africans actively using social media, this medium has become one of the most effective ways to connect with audiences, build excitement and drive attendance, says Dilshad Durani, a technology strategist and content creator at Alphanso Technology.

As 2024 comes to an end, brand and communication agency Penquin reflects on a year filled with achievements, innovative campaigns and client wins, says Neill Robertson, Client Service Director at Penquin. 

FNB eBucks has announced a collaboration with South African retailer PEP to offer customers 155 000 vouchers for Student Prince synthetic school shoes for 99c at any PEP store nationwide.