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Alan Walker Announced as Jetour Brand Ambassador

Alan Walker Announced as Jetour Brand Ambassador

Marketing

Jetour, the global SUV brand, has announced its partnership with British Norwegian DJ, music producer and electronic music artist, Alan Walker. Jetour says that the collaboration stems from their shared passion for travel, music and lifestyle.

Benefits of Localised PR — In 300 Words or Less

Benefits of Localised PR — In 300 Words or Less

Publicity

During a time when communication, including public relations, can reach larger audiences with smaller efforts, it is easy for PR pros to lean in the direction of global campaigning to save resources. However, certain benefits of localised campaigning are irreplaceable and can change the game significantly for brands.

Totalsports Extends Title Sponsorship of the Two Oceans Marathon

Totalsports Extends Title Sponsorship of the Two Oceans Marathon

Marketing

Totalsports has announced the extension of its title sponsorship for the Two Oceans Marathon for an additional three years, running from 2025 to 2027. Totalsports says its renewed commitment reaffirms its dedication to supporting South Africa's running community and promoting active lifestyles.

Inaugural <i>SME South Africa Funding Summit</i> to Take Place in June

Inaugural SME South Africa Funding Summit to Take Place in June

Media

SME South Africa has announced that the SME South Africa Funding Summit 2025 is set to take place on Thursday, 12 June at The Empire Conference and Events Venue in Parktown, Gauteng. This one-day event will join South Africa's top funders, industry leaders and small business owners for a day of actionable insights and networking opportunities.

Engen Partners With pudo

Engen Partners With pudo

Marketing

Engen has partnered with pudo, South Africa's innovative smart locker and courier solution provider. Engen says that the collaboration aligns with it's commitment to delivering smarter solutions, differentiated products and unparalleled convenience for its valued customers. 

WOO President Shares New Year Message to OOH Industry

WOO President Shares New Year Message to OOH Industry

Marketing

It's not unusual in recent times, to start a new year with clouds looming on the global economic horizon, although in 2025 we have, arguably, more than our fair share, says Tom Goddard, World Out of Home Organization (WOO) President. 

Windhoek Beer Launches '#WindhoekDryJan' Campaign

Windhoek Beer Launches '#WindhoekDryJan' Campaign

Marketing

Windhoek Beer has launched a campaign, titled '#WindhoekDryJan', to support South Africans embracing Dry January. By covering up images of Windhoek Beer with everyday objects, the campaign aims to make it easier for South Africans to commit to a mindful, alcohol-free month without unnecessary temptations.

What “De-Influencing” Predicts for the Future of Influencer Culture

What “De-Influencing” Predicts for the Future of Influencer Culture

Social

Social media is a world of opportunity and many people build careers around it. However, most creators' careers rely on them influencing their viewers to buy certain products — either their own or those of affiliate partners. This, unfortunately, is paired with the rising issue of overconsumption. As awareness of this issue spreads, so does the trend of de-influencing. 

Salesforce Releases Holiday Shoppers Spend Data

Salesforce Releases Holiday Shoppers Spend Data

Marketing

Salesforce has released new data showing holiday retail sales surged to a record USD$1.2-trillion globally and USD$282-billion in the United States, but high returns could dampen overall profit margins.

Casey Mantle Appointed as Chair of the IAB Influencer Marketing Committee for 2025

Casey Mantle Appointed as Chair of the IAB Influencer Marketing Committee for 2025

Marketing

The Interactive Advertising Bureau South Africa (IAB SA) has announced the appointment of Casey Mantle, Head of Digital at Special Effects Media South Africa, as the new Chair of the IAB South Africa Influencer Marketing Committee for 2025.

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