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Mastercard Foundation Expands Partnership With CAMFED and FAWE

Mastercard Foundation Expands Partnership With CAMFED and FAWE

Publicity

The Mastercard Foundation has announced that it is expanding its long-standing partnerships with the Campaign for Female Education (CAMFED) and the Forum for African Women Educationalists (FAWE) to support over 70 400 young women and girls facing the most significant financial and social barriers to education and building a livelihood. 

 
Mastercard Foundation Expands Partnership With CAMFED and FAWE
The Mastercard Foundation
Campaign for Female Education
Forum for African Women Educationalists
CAMFED
FAWE

Five WhatsApp Marketing Trends Every Marketer Needs to Know in 2024

Five WhatsApp Marketing Trends Every Marketer Needs to Know in 2024

Marketing

As businesses adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations, says Xander Barnard, Managing Director at The Messenger Network. 

 
Five WhatsApp Marketing Trends Every Marketer Needs to Know in 2024
WhatsApp
WhatsApp Marketing
WhatsApp Marketing Trends
Marketing Trends
Trends Every Marketer Needs to Know

Why PR Is Not Meant to Keep Audiences Happy — In 300 Words or Less

Why PR Is Not Meant to Keep Audiences Happy — In 300 Words or Less

Publicity

Public relations can be tricky to understand. Some people equate the work with marketing, and others have a misconception of what the responsibility and purpose of a PR team is. Many people just assume that PR is meant to keep audiences happy. Here's why that is not the case.

 
PR
Public relations
Corporate communication
Brand management
Stakeholder relations
Media relations
Reputation management
The purpose of public relations
What is public relations

Independent Media Restructures

Independent Media Restructures

Media

Independent Media has announced that it is set to restructure in response to banking threats and rising operational costs. Independent Newspapers will restructure across several of its business units as part of its ongoing efforts to address the challenges within the business and broader media environment. 

 
Independent Media Restructures
Independent Media
Independent Newspapers
Independent Newspapers Restructure
Media Environment
Media
Media company
Independant Reporting

The Battle of the Marketplaces Will Shape the Future of Omnichannel Retail in South Africa

The Battle of the Marketplaces Will Shape the Future of Omnichannel Retail in South Africa

Marketing

Leading South African manufacturers and retailers are starting to look more carefully at how digital platforms such as e-commerce marketplaces, super apps and social commerce can form part of an omnichannel strategy to reach consumers wherever they are, says Gareth Paterson, Director of Client Strategy at NIQ and GfK (an NIQ company) in South Africa. 

 
The Battle of the Marketplaces Will Shape the Future of Omnichannel Retail in South Africa
Marketplaces
Future of Omnichannel Retail
Retail in South Africa
Omnichannel Retail

Cotlands Concludes 80<sup>th</sup> Annual General Meeting

Cotlands Concludes 80th Annual General Meeting

Publicity

Cotlands has announced the successful conclusion of its 80th Annual General Meeting (AGM), held virtually on Tuesday, 10 September. The AGM included a fireside chat with Brent Lindeque, keynote addresses by Marcelle Arnold (Chairperson) and a presentation of the CEO report from Nozizwe Dladla-Qwabe, Cotlands' Acting CEO. 

 
Cotlands 80th Annual General Meeting
Cotlands
Cotlands AGM
Brent Lindeque
Marcelle Arnold
Nozizwe Dladla-Qwabe
Cotlands NPO

Clicks ClubCard Wins at the 2024 <i>SA Loyalty Awards</i>

Clicks ClubCard Wins at the 2024 SA Loyalty Awards

Marketing

Clicks ClubCard, South Africa's oldest retail loyalty programme, has achieved two wins and three highly commended honours across multiple categories at the annual South African Loyalty Awards, highlighting its pre-eminence in the loyalty space. The wins include AI, Data Analytics, Gamification and Retail Programme of the Year

 
Clicks ClubCard Wins at the 2024 SA Loyalty Awards
Clicks
Clicks ClubCard
Clicks Loyalty Programme
SA Loyalty Awards

R17 Ventures AG Goes Viral on TikTok

R17 Ventures AG Goes Viral on TikTok

Marketing

International digital agency R17 Ventures AG has made waves online with a TikTok video. The video, a tour of its office at the V&A Waterfront, has gone viral, racking up over 8.5 million views and nearly 300 000 likes. The agency, known for its cutting-edge digital strategies and creative marketing campaigns, says this demonstrates its understanding and expertise in the digital space.

 
R17 Ventures AG Goes Viral on TikTok R17 Ventures AG
Viral
Viral on TikTok
TikTok Video
V&A Waterfront
Digital Strategies
Creative Marketing Campaigns
Digital Space

<i>OFM</i> Announces #PinkTober 2024

OFM Announces #PinkTober 2024

Media

This October, OFM has announced that its annual #PinkTober campaign returns to turn the airwaves pink with programming dedicated to raising awareness and support for those affected by breast cancer. Following the incredible success of 2023's campaign, OFM is aiming to unite Central South Africa in raising R500 000 for the Cancer Association of South Africa (CANSA).

 
OFM Announces #PinkTober 2024
OFM
PinkTober
CANSA
Breast Cancer Awareness
Pink October
Bowling4Boobies

Africanbank Audacious Rewards Loyalty Programme Wins at <i>SA Loyalty Awards</i>

Africanbank Audacious Rewards Loyalty Programme Wins at SA Loyalty Awards

Marketing

Africanbank has announced that its Audacious Rewards won Best Relaunched Programme of the Year at the SA Loyalty Awards. Dr Nceba Hene, the Head of Africanbank's loyalty programme, was voted the Industry Talent of the Year and the programme was nominated for the Best Relaunched Loyalty Programme Short-Term Loyalty Marketing Campaign of the Year.

 
Africanbank
Audacious Rewards Loyalty programme
SA Loyalty Awards
Best Relaunched Programme of the Year
Dr Nceba Hene
Industry Talent of the Year
Best Relaunched Loyalty Programme Short-Term Loyalty Marketing Campaign of the Year
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