In 2025, branding has stopped shouting and started scrolling. What once took boardrooms and billboards now often begins in a single swipe. A viral beauty hack, a funny tweet, a TikTok sound that turns into a global mood, says Anele Maphanga, PR Lead for Vaseline.  

The Consumer Education Project of Milk SA has launched its new 'Dairy Gives You Go' TV advertising campaign. The three commercials show how Gen Z protagonists rely on dairy for optimal nutrition and sustained energy during their demanding days, on the sports field, at university and in the gym.

In an increasingly polarised world, we tend to make somewhat extreme assumptions about how divided our behaviours must be, but in reality, there are significant grey areas when it comes to the media consumption patterns of South African mid- to top-income earners, says Brandon de Kock, Director of Storytelling at BrandMapp. 

Effie South Africa, hosted by the Association for Communication and Advertising (ACA), has announced the full jury panel for the 2025 Effie Awards programme, under the theme 'You Can't Fake Real Impact'. The Effie Awards remain a globally recognised benchmark for marketing effectiveness.

In today's experience economy, customers aren't just buying products or services, they are buying the experience too. Having the best product in the market does not necessarily mean that customers will be satisfied or remain loyal, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

SADAG has announced that it is launching a free online Mental Health Support Group Leader Training on Wednesday, 18 June at 10:00, to train people to run Mental Health Support Groups across communities where there are not enough resources and support. 

Taylor Swift isn't just a chart-topping musician — she's a public relations powerhouse. Venelize de Lange from media update shares three tips we can learn from the PR genius that is Taylor Swift.

Effie Worldwide has released the 2024 Effie Index®, the 14^th edition of the annual global ranking that celebrates the most effective marketing. Drawing from finalist and winning entries submitted across regional, national and global Effie Awards competitions, the 2024 Index reflects the evolving landscape of impactful marketing.

The One Club for Creativity has unveiled key industry-defining trends and comprehensive perspectives from The One Show jury in The One Show 2025 Insights Report.

Across the African continent, compelling economic and demographic forces are converging to position Gen Z and Gen Alpha as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world, says Emma Odendaal, Head of Influence at dentsu EMEA.