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CADEK Media Announces 2025 <i>Marketing Indaba</i>

CADEK Media Announces 2025 Marketing Indaba

Marketing

CADEK Media has announced the 2025 Marketing Indaba, one of South Africa's leading marketing conferences, now in its 15th year. The conference is set to take place on Wednesday, 21 and Thursday, 22 May at the CTICC in Cape Town. 

Why You Should Not Use ChatGPT For Content Creation

Why You Should Not Use ChatGPT For Content Creation

Marketing

This might be a controversial take on the beloved ChatGPT, but using it for content creation should not become the norm. Using ChatGPT to create content for mailers, social media posts, blogs, webpage content and even emails definitely comes with a few drawbacks, says Derick Carlson, Web Solutions Manager at JHNet. 

Issue Management Versus Crisis Management — In 300 Words or Less

Issue Management Versus Crisis Management — In 300 Words or Less

Publicity

Public relations is not always about organising fun events and writing press releases. It involves proactive thinking, anticipating issues and solving problems before they arise. This refers to issue and crisis management. Joreke Kleynhans from media update explains how the two differ.

<i>Loeries</i> Launches 2025 Campaign

Loeries Launches 2025 Campaign

Marketing

The Loeries, in partnership with Halo Advertising, has released its 2025 campaign. The committee has ditched the black and gold look and feel for an awards event and opted instead for something completely different, vibrant and original for the 2025 campaign.

FoodForward SA Calls Corporates To Join the Volunteer Movement

FoodForward SA Calls Corporates To Join the Volunteer Movement

Publicity

As South Africa celebrates Volunteer Month, a time to honour the critical role volunteers play in driving positive social change, FoodForward SA (FFSA) has invited corporates to turn intention into impact by joining its volunteer programme. 

The Power of a Pop-Up Shop

The Power of a Pop-Up Shop

Marketing

Not all brands have the means to have a permanent physical store; most brands operate online. Even for brands that do have multiple permanent stores, it's imperative to create hype around your brand and get more clients. Saads Abrahams from media update is sharing insights into the power of a pop-up shop!

Engen Unveils New Look for Xtreme Lubricants Range

Engen Unveils New Look for Xtreme Lubricants Range

Marketing

Engen has unveiled a new look for its Xtreme lubricants range, positioning it as a premium solution for South African motorists. The enhanced Engen Xtreme range was officially introduced at an exclusive event at The Galleria in Sandton on Tuesday, 15  April.

Storytelling With Substance

Storytelling With Substance

Marketing

You've heard it all before: the marketplace is noisier than the New York Stock Exchange on a high-trade Monday. Your marketing needs to stand out, or your brand will be drowned out by others' roars. The answer to this conundrum is the same one that is consistently given: storytelling. It works every time, says the team at Flow Communications. 

Sappi Southern Africa Launches 2024 <i>Corporate Citizenship Report</i>

Sappi Southern Africa Launches 2024 Corporate Citizenship Report

Publicity

Sappi Southern Africa has unveiled its latest Corporate Citizenship Report, themed 'Gaining Momentum,' reflecting the strides made in its sustainability journey. The report showcases impactful initiatives, success stories and partnerships that highlight Sappi's commitment to the nine prioritised Sustainable Development Goals (SDGs). 

<i>The Mark Awards</i> Announces <i>MarkPrix</i> Jury and Sponsor

The Mark Awards Announces MarkPrix Jury and Sponsor

Marketing

The Mark Awards has announced the panel of jurors for the inaugural MarkPrix — the highest accolade of the awards. Independent Agency Selection (IAS) have stepped in as the category sponsor. 

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