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<i>NYF Advertising Awards</i> Partners With LTX Studio to Launch <i>NYFAI</i>

NYF Advertising Awards Partners With LTX Studio to Launch NYFAI

Marketing

New York Festivals Advertising Awards (NYFA) has partnered with LTX Studio, the first AI-powered creative platform from Lightricks. Together with other agencies, NYFA and LTX are launching NYFAI, a global competition designed to push the boundaries of storytelling through the power of AI.  

MikeTeevee Releases <i>The In-House Evolution</i> Insights Report

MikeTeevee Releases The In-House Evolution Insights Report

Marketing

MikeTeevee has released a new insights report, titled The In-House Evolution. According to the report, brand owners are transforming into strategic creative content powerhouses and are taking brand creativity to new heights. 

<i>LIONS</i> Releases <i>The State of Creativity 2025</i> Report

LIONS Releases The State of Creativity 2025 Report

Marketing

LIONS has released The State of Creativity 2025 report. Report findings include that creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked by the inability to develop high-quality insights and a lack of cultural agility.

INMA Releases <i>As Search Ends for News, Here Is What's Next</i> Report

INMA Releases As Search Ends for News, Here Is What's Next Report

Media

International News Media Association (INMA) has released the As Search Ends for News, Here Is What's Next report. The report focuses on what publishers must do to adapt to the changing realities of search and AI answer engines. 

<i>Good Hope FM</i> Appoints Mandla Yengeni as Marketing Manager

Good Hope FM Appoints Mandla Yengeni as Marketing Manager

Media

Good Hope FM has announced the appointment of Mandla Yengeni as its new Marketing Manager. A seasoned marketing and media professional, Yengeni steps into the role at a pivotal time for the station as it drives forward into an exciting new chapter.

<i>Gerety</i> Announces 2025 Jury Insights From South Africa

Gerety Announces 2025 Jury Insights From South Africa

Marketing

Gerety Awards has announced that on Friday, 6 June, some of the 2025 South African Jury members from the MEA Executive Jury will discuss trends and favourite campaigns from the 2025 Gerety Awards.

JoziStyle Launches <i>Blog to Business</i> Online Course

JoziStyle Launches Blog to Business Online Course

Marketing

JoziStyle Founder, Edward Chamberlain-Bell, has launched Blog to Business  — an online course and corporate workshop series designed to help content creators and teams turn content into results. The course empowers users to work smarter in order to achieve their goals and increase their return on investment. 

Press Coverage Versus Public Perception: What Matters More in 2025? — In 300 Words or Less

Press Coverage Versus Public Perception: What Matters More in 2025? — In 300 Words or Less

Publicity

A glowing article by a national news outlet used to be the PR dream — but today, if public sentiment does not align, it can all fall flat. media update's Saads Abrahams is exploring press coverage versus public perception — and what matters more in 2025.

Are Brands Wasting Millions on Content? The Importance of Intent in Marketing

Are Brands Wasting Millions on Content? The Importance of Intent in Marketing

Marketing

In today's hyper-digital world, content is everywhere. Brands are producing more than ever before — videos, blogs, reels, emails, podcasts, you name it. Yet, Veronica Moleele, CEO of Penquin, says the question we need to be asking is: Is any of it working?

Advertising Association and WARC Release AA / WARC <i>Expenditure</i> Report

Advertising Association and WARC Release AA / WARC Expenditure Report

Marketing

The Advertising Association (AA) and WARC have released the AA / WARC Expenditure Report. The report shows that the UK's ad market recorded a 10.4% increase in investment to a total of £42.6-billion in 2024. 

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