SuperSport has announced that it has received multiple awards throughout 2024, each serving to highlight its contribution to the broadcast industry and the services it provides to viewers across Africa.

The core purpose of marketing is to persuade consumers to take desirable action. Human decision-making can be influenced in many ways, including the three rhetorical methods of persuasion known as ethos, pathos and logos.

Latcom Worldcom OOH, a global Out-of-Home (OOH) advertising specialist company, has announced the appointment of Hernán Estrada as Global General Manager. With a professional track record and a strategic approach, Estrada will lead the organisation towards consolidation and expansion in key international markets.

Whether you are just starting out in copywriting or have years of experience behind you, it can be a daunting task to perfect your writing. Fortunately, there are some techniques that you can use to make your audience invested in your work.

Approach Bollywood has announced that it has joined hands with Go Spiritual to launch a campaign against drunk driving. The campaign 'Aaj Mere Paas Gadi Hai' is a call for responsible celebrations, emphasising the importance of making safer choices during the festive season.

Small businesses need PR just as much as large corporations do. It benefits public perception, audience trust and brand visibility no matter the size of your business. PR for small businesses will look slightly different from that of large, established brands. 

The title and thumbnail of a YouTube video are what work to grab potential viewers' attention and ideally convert impressions into clicks. People have always been visually driven, but even more so today. Therefore, your YouTube thumbnail can make or break the video's viewership.

Oftentimes different roles interlink, and those who aren't in the know assume that those roles are the same thing. This is especially the case when it comes to marketing and communications, although they are two sides of the same coin, they each have their own unique role to play.

Interviewing is a surprisingly rare skill among young journalists. It's easy to make mistakes, yet the only practice journos ever really get is in the field. However, there are a few things they can do to prepare themselves for when the opportunity arises.

PR is one of those industries that many people think they know; however, it is not just about throwing parties, spinning stories and dodgy politicians. PR is a necessity for brands and businesses to grow, but if you're just basing all of your PR knowledge on Samantha from Sex and The City, then darling, I am about to blow your mind!