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Debating Our Way Out of Marketing Growth
Debating has become more of a performance than about understanding opposing perspectives — and marketing may be making a similar mistake. Venelize de Lange from media update considers how by comparing performance-driven debating to consumer-facing messaging.
Creating Meaningful Consumer Connections — A Q&A With Murat Gebeceli
media update's Venelize de Lange talks to Murat Gebeceli about how cross-functional intelligence — from retail performance to partner feedback — is used to guide marketing decisions and improve execution across Sony's diverse MEA markets.
Raising a Nostalgic Youth — The Editor's Note
From vintage aesthetics to classic sitcom reruns, nostalgia is constantly shaping youth culture. Venelize de Lange from media update considers why so many young people are romanticising a pre-digital life.
Why Brands Continue to Chase Industry Recognition
Award ceremonies — the moment of validation for brands. Venelize de Lange from media update looks at how brands can easily miss the opportunity to convert industry recognition into meaningful media visibility and audience insights.
Why Your Brain Still Craves Print Media
When was the last time you sat down and read something without a notification interrupting you? Venelize de Lange from media update looks at the science behind print media's appeal in a world of distracting screens.
This World Oceans Day, Canon South Africa has aimed to shine a light on the critical, hidden science of coral restoration across the Western Indian Ocean.
KFC Africa has announced that, as the Proteas Women head into the T20 World Cup looking to claim their first world title, some of South Africa's smallest players are training very hard to ensure they are well prepared for the call up as the nation's back up team.
The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in London on the fourth of June.
L'Oréal South Africa has welcomed the recent decision by the Advertising Regulatory Board (ARB), to uphold the company's claim that La Roche Posay is the No. 1 Most Recommended Brand by Dermatologists in South Africa.
Lucky Chery, a purpose-built agency team created by award-winning creative agency Lucky Hustle, has been appointed as the lead agency for Chery South Africa following a competitive pitch process.
As generative AI rapidly transforms the marketing landscape, the future of agencies is not about replacement but reinvention. While early discussions framed AI as a potential threat to agencies and creative roles, the emerging reality is different: AI is becoming the foundation that will determine which agencies grow and which fall behind.
Jacaranda FM's Martin Bester has released his new single Angel, featuring Ross Learmonth, as a musical tribute to the life-changing work of the station's flagship community initiative, Good Morning Angels.
FirstRand Foundation (FRF), the corporate foundation for the FirstRand Group, has been appointed as Laureus Sport for Good Foundation South Africa's new Country Patron.
Ogilvy South Africa has announced that it, along with its clients, have won multiple awards, including three Golds, at the recent regional EMEA SABRE Awards for social-first and culture-led creativity.
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