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South African Tourism Launches 'South Africa Awaits — Come Find Your Joy!'

South African Tourism Launches 'South Africa Awaits — Come Find Your Joy!'

Marketing

South African Tourism has launched its latest global brand campaign, 'South Africa Awaits — Come Find Your Joy!' a celebration of the country's boundless energy, rich culture and extraordinary experiences. This dynamic campaign invites travelers to rediscover their sense of wonder, embracing the joy that travel to South Africa can unlock.

Sylvain Le Borgne to Headline Day Two of WOO Annual Congress in Mexico City

Sylvain Le Borgne to Headline Day Two of WOO Annual Congress in Mexico City

Marketing

The World Out of Home Organization (WOO) has named JCDecaux Group Chief Data Officer, Sylvain Le Borgne, as the Keynote Speaker on Day Two of the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June. The theme of Le Borgne's address is 'How Tech Brings OOH to the Next Level'.

PR and AI: A Marriage of Ethical Considerations, Collaboration and Data Security

PR and AI: A Marriage of Ethical Considerations, Collaboration and Data Security

Publicity

In 2025, we have a growing ecosystem of Gen-AI tools, including ChatGPT, Claude AI, Perplexity, Gemini, Grok, and DeepSeek R1 — with innovations emerging regularly. For public relations professionals, marketers and advertisers globally, these tools present both unprecedented opportunities and significant challenges, says Matias Rodsevich, Founder and CEO at PRLab. 

Polygon Introduces 'Urban Takeovers'

Polygon Introduces 'Urban Takeovers'

Marketing

Polygon, South Africa's leading programmatic aggregated digital Out-of-Home (DOOH) publisher network, has launched a solution which allows brands to take over the city during major sporting, cultural, music and other entertainment events.

<i>Gerety</i> Announces <i>In-House Agency Of the Year</i> Award

Gerety Announces In-House Agency Of the Year Award

Marketing

The Gerety Awards has announced, continuing last year's partnership with The Industry Club, it will be awarding the in-house agency of the year. Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, Bronze, Silver, Gold and Grand Prix.

The Ideal Length of a Podcast Episode — In 300 Words or Less

The Ideal Length of a Podcast Episode — In 300 Words or Less

Media

Starting a podcast will inevitably raise lots of questions, including "How long should my episodes be?" media update's Joreke Kleynhans breaks down the ideal podcast episode length and how it applies to your podcast.

PinkDrive Appoints Samantha Graham-Maré as Ambassador

PinkDrive Appoints Samantha Graham-Maré as Ambassador

Publicity

PinkDrive NPC has appointed Samantha Graham-Maré, the Deputy Minister of Electricity and Energy, as its latest ambassador. Graham-Maré, a two-time breast cancer survivor, brings both professional leadership and a deeply personal perspective to this role, further strengthening PinkDrive's mission to fight cancer through awareness, education and early detection.

<i>Y</i> Announces 2025 Lineup

Y Announces 2025 Lineup

Media

Y has revealed its 2025 lineup, starting on Tuesday, 1 April. The 2025 lineup will start with Club Y — the new music feature that is replacing the YTKO mix show. 

<i>The Mark Awards</i> Announces <i>Experience</i> Category Jury and Sponsor

The Mark Awards Announces Experience Category Jury and Sponsor

Marketing

The Mark Awards has announced its jury and category sponsor for the Experience category. This category celebrates projects that redefine engagement, enhance interactions and create meaningful connections with customers and users across digital and physical environments.

Arena Holdings Announces 2025 <i>MOST Awards</i>

Arena Holdings Announces 2025 MOST Awards

Media

Arena Holdings has announced that the MOST Awards will return in the last quarter of 2025. Owned and presented by Arena Holdings, the awards celebrate the industry's top performers based on independent research conducted by Freshly Ground Insights (FGI). 

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