PR is moving at a speed that makes the Gautrain look sluggish. Old-school ways are dying, and emerging trends are whizzing past at warp speed. Allison MacDonald, Senior Account Director and Strategist at Flow Communications, says Flow sees these shifts firsthand and knows that staying ahead of them is sorting the PR greats from the PR also-rans.

With the explosion of AI, we find ourselves teetering between two inseparable paths — the promise of extraordinary capability and the peril of unmitigated risk. Ari Ramkilowan, Head of Machine Learning, and Stef Adonis, Head of Marketing at Helm, pose the question: Are we building something truly enduring, or are we rushing ahead on unstable foundations, building castles on quicksand?

Publicis Groupe Africa, in partnership with Uthingo ESD (Enterprise and Supplier Development Facilitation Partner), has announced its 2024 Enterprise Development beneficiary, Desert Rainbow Multi-Services, led by creative entrepreneur Mlindi Kasa, has won the 48-Hour Film Project East London Challenge.  

SEO is no longer the only optimisation kid on the block — there are two other acronyms that have joined the digital party! In this infographic, Saads Abrahams from media update is giving a rundown on what SEO, AEO and GEO are all about.

Dream Drive has launched a new promotional campaign titled 'Dream Drive Derby Kings.' The campaign fuses football, personality and petrolhead dreams into one showdown, all in the lead-up to the Soweto Derby. 

Irvine Partners has been named the strategic creative communications agency for the highly anticipated launch of Ubuyu, a Banyan Tree Escape, in Tanzania later this year. The agency will lead communications for the new property across Africa, the UK and Europe.

WARC has announced the shortlists for the WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries.

MANZI Water has announced its latest expansion plan, which will see the opening of multiple new outlets across South Africa. This move comes at a time when millions of South Africans still lack reliable access to clean water and underscores MANZI Water's commitment to serving communities and providing access to the highest quality water for all.

North West Province's leading commercial radio station, YOU FM, has announced that Tebogo Mashego has been appointed as its new Managing Director, effective immediately. With over a decade of experience in the media industry, Mashego brings a wealth of knowledge and expertise to drive growth, diversification and financial stability. 

The Assegai Awards has announced that entries for the 2025 season are open. This annual celebration of excellence in marketing and communications invites inventive minds and innovative agencies to highlight their best work.