Salesforce has announced three major climate investments to accelerate a just energy transition. The company has joined Frontier, an advance market commitment (AMC), to buy more than USD$1-billion of permanent carbon removal by 2030. Through this membership, Salesforce will commit USD$25-million to accelerate, scale and commercialise the most promising carbon removal technologies.

Any brand that wants to stay relevant and competitive for a long time is going to need to rebrand, whether drastically or subtly, somewhere in its lifetime. Perhaps unexpectedly, public relations plays a crucial role in ensuring the success of a rebrand. This article explains how.

The 2024 Future of Leadership Summit took place on Thursday, 16 May at Wanderer’s Stadium. The forum, designed to inspire and promote sustainable leadership in South Africa, played host to many high-profile captains of industry. Some took the stage with keynote addresses and others joined panels that discussed futurity in all aspects of South African industry.

In an era where AI dominates conversations about customer experience, there is a palpable fear among customer service agents about their continued value within contact centres, says Liezel Jonkheid, director and founder of the Consumer Psychology Lab. 

Coral Communications, an award-winning public relations and marketing agency, has announced the launch of Thoughtfluence, an influencer marketing offering designed to harness the power of influence for inspiring positive change and action. 

At Bayer, we believe in a world without hunger, a future without disease, and the humility to innovate for the greater good, says Jorge Levinson, senior representative for Sub-Saharan Africa at Bayer. 

By now, everyone knows what a hashtag is; some of us are more fond of them than others. Love 'em or hate 'em, they do serve a purpose. You have to use them correctly, though, which unfortunately a lot of people don't do. That is why we've put together a guide on how to use them effectively!

Thursday, 13 June has marked the official launch of Burson, the global communications leader in creating value for clients through reputation to enable innovation, growth and leadership. 

FNB card CEO Senzo Nsibande says that fine dining, crockery, pots, flowers and jewellery continue to enjoy the lion's share of consumer spend leading up — and during — Mother's Day. Nsibande adds that biltong and winery dominate spend in the same period for Father's Day.

In June, South Africa celebrates Youth Month and Men's Health Month; it's crucial to recognise the importance of mental wellbeing for both demographics, says Dr Annamarie Richter, general manager for Innovative Products at NetcarePlus.