In 2025, we have a growing ecosystem of Gen-AI tools, including ChatGPT, Claude AI, Perplexity, Gemini, Grok, and DeepSeek R1 — with innovations emerging regularly. For public relations professionals, marketers and advertisers globally, these tools present both unprecedented opportunities and significant challenges, says Matias Rodsevich, Founder and CEO at PRLab. 

Polygon, South Africa's leading programmatic aggregated digital Out-of-Home (DOOH) publisher network, has launched a solution which allows brands to take over the city during major sporting, cultural music and other entertainment events.

The Gerety Awards has announced, continuing last year's partnership with The Industry Club, it will be awarding the in-house agency of the year. Gerety In-House Agency of the Year will be awarded to the highest scoring IHA, accumulated from points across all entries for shortlist, Bronze, Silver, Gold and Grand Prix.

Starting a podcast will inevitably raise lots of questions, including "How long should my episodes be?" media update's Joreke Kleynhans breaks down the ideal podcast episode length and how it applies to your podcast.

PinkDrive NPC has appointed Samantha Graham-Maré, the Deputy Minister of Electricity and Energy, as its newest ambassador. Graham-Maré, a two-time breast cancer survivor, brings both professional leadership and a deeply personal perspective to this role, further strengthening PinkDrive's mission to fight cancer through awareness, education and early detection.

Y has revealed its 2025 lineup, starting on Tuesday, 1 April. The 2025 lineup will start with Club Y — the new music feature that is replacing the YTKO mix show. 

The Mark Awards has announced its jury and category sponsor for the Experience category. This category celebrates projects that redefine engagement, enhance interactions and create meaningful connections with customers and users across digital and physical environments.

Arena Holdings has announced that the MOST Awards will return in the last quarter of 2025. Owned and presented by Arena Holdings, the awards celebrate the industry's top performers based on independent research conducted by Freshly Ground Insights (FGI). 

WPP has been selected by Heineken® as its global shopper marketing and commerce partner for the Heineken® brand portfolio, including Heineken®, Heineken® 0.0 and Heineken® Silver. This expands WPP's relationship with Heineken® and underscores its leadership in delivering innovative, AI-powered marketing solutions at scale.

The Advertising Club has marked a milestone as it celebrates 25 years of the EMVIE Awards. The 25th edition of the EMVIES, in association with The Times of India and UltraTech Cement Limited, has concluded on Friday, 28 March, at Jio World Convention Centre in Mumbai.