Swarovski has announced that for its Spring / Summer 2025 campaign, it has once again partnered with Ariana Grande. Swarovski says that as a brand ambassador, Grande embodies the 'Mathemagical' world of Swarovski. 

Google has launched the Digital Growth Initiative, which offers three free programmes related to digital marketing training, ad credits and microloans. Google says it will accept applications from eligible online platforms, such as certain e-commerce or travel and booking websites and application developers.

Audio has not simply survived the digital revolution; it has thrived. Prasanthan Nagan, Copywriter at VML South Africa, discusses how marketers can make the most of the medium.

After reaching over 1.5 million South Africans in 2024, LIFT has announced the return of its 'Golden Ticket Hunt' for April. The campaign comprises a fully digital Golden Egg Chase that could land lucky hunters free return flights. 

The use of simple language in marketing is highly underrated. It aids in understanding, message retention and audience engagement. media update's Joreke Kleynhans expands on the importance of plain and simple language in marketing.

The Mark Awards has unveiled its jury and category sponsor for the Design category. Celebrating trailblazing work across Strategy, Innovation, Design, Experience and Leadership, these awards spotlight the visionaries reshaping the industry through creativity and impact.

Insurance company AXA has worked with Publicis Conseil to change its insurance policies across France in order to recognise domestic violence as a risk and help women and children who are its victims. The initiative, supported by a large-scale national advertising campaign, will provide emergency relocation support for domestic violence victims for the first time.

AI is no longer a "what if" — it's a "what now" for PR professionals. From media monitoring to content creation and campaign strategy, AI is fundamentally reshaping the way PR agencies operate — streamlining tasks, unlocking smarter insights and transforming how stories are told and shared, says Get Published Founder, Nadia Hearn. 

Kantar has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. 

PR is moving at a speed that makes the Gautrain look sluggish. Old-school ways are dying, and emerging trends are whizzing past at warp speed. Allison MacDonald, Senior Account Director and Strategist at Flow Communications, says Flow sees these shifts firsthand and knows that staying ahead of them is sorting the PR greats from the PR also-rans.