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Burson Announces Official Launch

Burson Announces Official Launch

Publicity

Thursday, 13 June marks the official launch of Burson, the global communications leader in creating value for clients through reputation to enable innovation, growth and leadership. 

 
Burson Announces Official Launch
Burson: Reinventing How Reputation Creates Competitive Advantage for Clients
Burson Academy
Burson Innovation Group
WPP

FNB Reveals What SA Consumers Spent on Mother's and Father’s Day

FNB Reveals What SA Consumers Spent on Mother's and Father’s Day

Marketing

FNB card CEO Senzo Nsibande says that fine dining, crockery, pots, flowers and jewellery continue to enjoy the lion's share of consumer spend leading up — and during — Mother's Day. Nsibande adds that biltong and winery dominate spend in the same period for Father's Day.

 
FNB Reveals What SA consumers Spent on Mother's and Father’s Day
FNB
Mother's Day
Father's Day
What SA Consumers Spent
SA Mothers Day Gifts
Father's Day Gifts

Mental Health Matters: Breaking the Stigma for Men and Youth in SA

Mental Health Matters: Breaking the Stigma for Men and Youth in SA

Publicity

In June, South Africa celebrates Youth Month and Men's Health Month; it's crucial to recognise the importance of mental wellbeing for both demographics, says Dr Annamarie Richter, general manager for Innovative Products at NetcarePlus. 

 
Mental Health Matters: Breaking the Stigma for Men and Youth in SA
Mental Health
Youth Month
Men's Mental Health

The Joy of Giving Trust Expands Board of Trustees

The Joy of Giving Trust Expands Board of Trustees

Publicity

The Joy of Giving (JOG) Trust, custodian of the Santa Shoebox Project, has announced it is expanding its board of trustees with the election of two new members. 

 
The Joy of Giving Trusts Expands Board of Trustees
JOG Trust
Joy of Giving
Santa Shoebox Project
Deidré Vrede
Samenthea Arendse

<i>Customer Experience Africa Awards</i> Return for Second Edition

Customer Experience Africa Awards Return for Second Edition

Marketing

The Customer Experience Africa Awards (CXAs) has announced that it will be returning for a second edition. The awards have encouraged individuals to join the second edition of the CXAs on Tuesday, 30 July in Cape Town. 

 
Customer Experience Africa Awards Return for Second Edition
Customer Experience Africa Awards
Customer Experience
CX
CX awards

Clinix Health Group Launches Substance Use Disorders and Addiction Awareness Campaign

Clinix Health Group Launches Substance Use Disorders and Addiction Awareness Campaign

Publicity

The Clinix Health Group has partnered with two renowned football players and an Olympic Silver Medalist in its campaign that seeks to educate and raise awareness about prevalent substance use disorders and addiction. 

 
Clinix Health Group Launches Substance Use Disorders and Addiction Awareness Campaign
Clinix Partners with Three SA Sport Stars
Clinix Health Group
Clinix Campaign
Substance Use
Addiction
Bernard Parker
 Portia Modise
Luvo Manyonga

Why You Need Video Content in 2024 — In 300 Words or Less

Why You Need Video Content in 2024 — In 300 Words or Less

Social

In 2024, posting videos on social media is crucial if you want to grow your pages. Media consumption trends, methods and accessibility are changing and advancing at a fast rate, and the media space is growing in competitiveness. However, video content can help you overcome these obstacles; here's how!

 
How to grow on social media
Do I need video to succeed on social media
Is video content a social media best practice
Why is video important on social media
Instagram reels
Facebook video
TikTok
Video autoplay
YouTube shorts
Why videos perform well on social media
Is video the future of social media

Loyalty Programmes: The Move to Digital Engagement

Loyalty Programmes: The Move to Digital Engagement

Marketing

Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years, says Len Lubbe, CEO at LOYALTYPLUS. Lubbe adds that the first recorded programme dates back to 1793 when an American merchant handed out copper coins to repeat customers — a far cry from the digital engagement of today, where technology has transformed loyalty. 

 
Loyalty Programmes The Move to Digital Engagement
Loyalty Programmes
The Move to Digital Engagement
Digital Engagement
Customer Retention
Loyalty
Customer Loyalty

Beyond Likes and Shares: Social Media’s Power Play in B2B Content Creation

Beyond Likes and Shares: Social Media’s Power Play in B2B Content Creation

Marketing

Social media is no longer just for selfies and memes; it's also an effective tool in B2B to increase brand awareness, generate leads and establish a strong digital presence. 

 
B2B content creation
Content creation
Social media power play
Social media strategies
Organic social media
Paid social media
Brand awareness
Lead generation
Digital presence
Likes and shares
Social media’s power play in B2B content creation

Trade Intelligence Report Reveals The Forecourt Retail Sector is Growing

Trade Intelligence Report Reveals The Forecourt Retail Sector is Growing

Marketing

A new report by Trade Intelligence has shown a growing forecourt retail sector despite declining fuel sales. The report examines the forecourt retail market, key players and shoppers.

 
Trade Intelligence
Trade Intelligence Report
Retail Sector
Retail Sector Report
The Forecourt Retail Sector is Growing
Forecourt Retail Sector
Fuel Sales
Growing Retail Sector
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