Adtech organisations sit at the very edge of innovation and the evolution of marketing, says Gil Sperling, co-founder and CEO of data-driven adtech company Flow. Sperling ads that AI, machine learning and the rise of data — alongside the demise of the third-party cookie — have reimagined contextual messaging, creativity and campaigns at scale. 

Shesha, an e-hailing app, has announced that it has been awarded Stuff Magazine South Africa's App Awards 2024 in the Travel section alongside recognised brands like Showmax.  

Nepoworx, in collaboration with Harambee Youth Unemployment Accelerator, has announced the launch of their first iteration of the Youth Work Readiness Programme in solar installations for 120 young South Africans.

When purpose-driven, marketing strategies can be used to empower young people and create a sense of purpose and advocacy in their communities, says Dr Elaine van Wyk from the IMM Graduate School. 

Have you ever considered that the key element missing from your B2B marketing strategy might be an influencer? asks Caroline Hillary, marketing director at DarkMatter. Hillary adds that it may still seem a little odd to connect this traditionally B2C tactic with business communications, but in today’s digitally inclined landscape, it is becoming more essential than ever.

Social media is a means to connect with the world around you — but it's also a huge part of the business strategy for many brands. How do you know if your social media strategy is working, though? This is where social media KPIs come in.

In 2024, the NPO Ladles of Love ahs announced that it is gearing up to make volunteering for Nelson Mandela Day as accessible and feasible as possible — for individuals, corporates, schools, teams, families and communities — on Thursday, 18 July. The NPO has called on volunteers to participate. 

Steve Martin and Jamie Wynne-Morgan, who created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period, have joined MSQ to build a
generation-defining sport and entertainment agency group — MSQ Sport + Entertainment.

The One Club for Creativity has unveiled key industry-defining trends and comprehensive perspectives from hundreds of 2024 global jury members in The One Show 2024 Insights Report.  

There are many ways to 'do' public relations, but getting it really right —  in other words, attaining the greatest media bang for your client’s buck — requires a fine balance, says Caroline Smith, head of public relations at Flow Communications.