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The Cost of Doing PR in Africa: It's Not Uniform, but It's More Than You Think

The Cost of Doing PR in Africa: It's Not Uniform, but It's More Than You Think

Publicity

The average cost of PR retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa has its own unique nuances and media landscape, which means the cost of PR services can differ based on factors such as local market conditions, regulatory environments and cultural considerations, says Judith Middleton, CEO of DUO Marketing + Communications.

Santam Announces 2025 <i>Women of the Future Awards</i>

Santam Announces 2025 Women of the Future Awards

Media

The Santam Women of the Future Awards, in association with FAIRLADY and TRUELOVE, has announced the return of the awards for its 11th year. Clarins will be the 2025 Santam Women of the Future Awards beauty partner. 

<i>5FM</i> Champions Autism Awareness

5FM Champions Autism Awareness

Media

5FM has announced that for Autism Awareness Month, it is 'Ampli5ing' its commitment to social change and making a difference with an initiative aimed at supporting Thulasizwe School for Autism in Soweto. As part of its '#YB5' campaign, the station will shine a spotlight on the work being done to provide education and skill development for learners with autism.

Richfield Launches New Brand Campaign With So Interactive

Richfield Launches New Brand Campaign With So Interactive

Marketing

So Interactive has partnered with Growth Ten, the holding company of Richfield, to develop a new campaign for the institution. So Interactive won the Growth Ten account in September 2024 and began rolling out the new campaign in December 2024.

Publicis Groupe Africa Welcomes New Le Cubs

Publicis Groupe Africa Welcomes New Le Cubs

Publicity

Publicis Groupe Africa's Le Cubs Programme has accepted a new cohort of interns, continuing its mission to cultivate and empower the next generation of creative talent across the continent. Designed as a fully funded and accredited graduate programme, Le Cubs offers participants hands-on learning in partnership with the Red & Yellow School of Business. 

Why Clickbait Can Be Detrimental to Long-Term YouTube Success

Why Clickbait Can Be Detrimental to Long-Term YouTube Success

Social

Making your videos and channel stand out on YouTube is a task that sometimes drives people to questionable tactics. If you're desperate enough, you might even consider going the clickbait route. media update's Joreke Kleynhans explains why this is a bad idea if you have long-term success in mind.

Xperien Announces New Brand Identity

Xperien Announces New Brand Identity

Marketing

Xperien has launched its new corporate identity, a visual representation of its commitment to sustainability and circular economy principles. This refreshed branding is testament to its core mission: to refurbish, redeploy and recycle IT assets in a way that not only extends their lifecycle but also significantly reduces environmental impact.

<i>The Good Life Show</i> Announces Media Partners

The Good Life Show Announces Media Partners

Media

The Good Life Show has announced its partnership with a group of media titles that share a passion for health, wellness and lifestyle innovation. With an audience that reaches more than 5 million people, these media houses will play a vital role in amplifying the show's message to audiences who are deeply invested in living their best lives.

SEACOM Appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer

SEACOM Appoints Mandisa Ntloko-Petersen as Group Chief Marketing Officer

Marketing

SEACOM has announced the appointment of Mandisa Ntloko-Petersen as the new Group Chief Marketing Officer (CMO), effective Tuesday, 1 April.

SPAR Launches 'MyJoziMySPAR' Campaign

SPAR Launches 'MyJoziMySPAR' Campaign

Marketing

SPAR has launched the 'MyJoziMySPAR' campaign, which is a tribute to the spirit of SPAR stores that tirelessly serve their communities, keeping shoppers happy while remaining an integral part of the city. At the heart of the campaign is a video poem that captures the essence of SPAR retailers across Johannesburg.

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