Liseberg, the largest amusement park in the Nordics, has announced that it is focusing on engaging the target audience of 'Seniors'. According to the park, this group is typically reached through communications centered on afternoon tea dances and flower exhibitions; however, it wanted to change the perception of how older adults are viewed in advertising and communication.

Trade Intelligence has released its bi-annual Corporate Retail Comparative Report (CRCR). The report offers a detailed analysis of the comparative performance of South Africa's six major grocery retail companies — Shoprite Holdings, The SPAR Group, Pick n Pay Stores, Woolworths Holdings, Clicks Group and Dis-Chem Pharmacies.

The latest data from the Marketing Research Foundation's Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in Television viewership as the lights stay on.

Mscsports has announced its annual Sports Quiz, taking place on Monday, 25 November at The Houghton Hotel. The theme for 2024's quiz is 'Go for the Gold'. The event is sponsored by Bidvest Services International and RAM Hand-to-Hand Couriers.

Dihlabeng Mall has announced the launch of its latest brand campaign, 'Your Story is Our Story'. This unique campaign is dedicated to celebrating the strength and unity of the mall's local community, reinforcing Dihlabeng Mall's commitment to being a true friend to the people it serves. 

La Culla Safe Haven for Babies has announced that it received a welcome boost of a year's worth of baby toiletries, including OnlyBio shampoo, bubble bath and body wash, generously donated by The Great Africa Hair Company in partnership with The Clicks Helping Hand Trust.

Red Dot Design Award has announced that on Saturday, 2 November, the studio exhibition Best Brands & Communication Design — Red Dot Winners Selection 2024 will open at the Museum of Communication, Berlin. The exhibition shows the 65 best works of the 2024 Red Dot Award: Brands & Communication Design.

There are so many different social media platforms out there. Each platform has a different setup, audience and algorithm. That means that success does not look the same on every social media platform. So, how do you determine if you are doing well on the platforms you are using? How do you set social media goals for every platform? Don't worry — we have the answer.

Mustadafin has announced that nearly 80% of new students that it serves at the Mustadafin Foundation's Learning Centre suffer from malnutrition when they enter. Therefore, Mustadafin ensures that all learners receive at least two warm meals daily to support their learning. 

Sustainable marketing is defined as an approach to marketing that considers the environmental and social impact of a company's products or services, taking into account the needs of both the present and future generations, says Thandeka Ngqumeya, Marketing Director for Danone Southern Africa.