City Lodge Hotels has partnered with TBWA / Hunt Lascaris for its latest campaign, titled 'Save Our Stay (SOS)'. The campaign promises to turn holiday mishaps into memory-making moments through the 'Save Our Stay' platform. 

Black Friday is one of the greatest opportunities for brands to utilise promotional marketing. But it's not only brands and consumers that benefit from this annual event. The Black Friday campaign trends of 2024 give marketers key insights into modern marketing and how to reach the modern consumer.

Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved through time, reflecting societal changes, technological advancements and shifts in consumer behaviour, says Gillian Ezra, Head of Sales and Business Development at Ayoba.

As businesses move to the cloud, the question of what to do with legacy IT infrastructure — especially older servers — becomes increasingly pressing. Rather than discarding these assets, companies should consider refurbishing servers, a sustainable and financially sound strategy, says Ryan Birkenbach, ITAD Manager at Desco Electronic Recycler. 

WPP has announced a further simplification of its structure with the acquisition of the minority shareholdings in T&P^m, bringing the agency fully into the WPP network. T&P^m will continue to operate as a standalone multi-disciplinary agency while collaborating closely with other WPP agencies.

The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. The data offers invaluable and trendable insights into South African consumer behaviour, media consumption and economic trends.

Growthpoint Properties has won four awards for environmentally innovative initiatives implemented at its buildings at the 2024 Green Building Council of South Africa (GBCSA) Leadership Awards. 

SOS Children’s Villages in South Africa has announced that it is commemorating World Children's Day on Wednesday, 20 November, under the theme 'Inclusion, for every child'. 

World Out of Home Organization (WOO) has announced that Ströer's Christian Schmalzl delivered a keynote speech at the WOO Europe Forum, titled 'All Digital – All Good?!'. Schmalzl says that digitisation is driving the growth of Out-of-Home (OOH) advertising but warned against neglecting the potential of Classic (static) OOH.

Mobec has announced its latest initiative in recycling and circular economy practices to drive a cleaner and more resource-efficient future. As part of its commitment to achieving the Government of India's 2030 sustainable mobility goals, Mobec's programme addresses two major industry challenges — battery waste and resource dependency.